Keep the tone of your social media posts casual and light.
Use photos and videos whenever possible. Memes are a great way to catch your audiences eye.
Convey one idea per post, for one it will give you more things to post about later and also it will not over whelm or confuse your audience.
Don't use every character on Twitter.
For Facebook, fewer than 200 characters is ideal.
Try not to use abbreviations. Sometimes less is more, you don't want to overwhelm your audience. Keep it simple.
Highlight your products. Include a high quality photo of your product or service with each post. along with any links that relate to your website or physical store location.
Make your social media profiles easy to find.
Link to your Facebook, Twitter, Instagram, Google Plus or Blog pages from newsletters, emails, and website.
Add your Twitter handle or Facebook url to your email signature.
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